MCV, a UK publication is reporting a story that 1C Company believes retail is to blame for the loss of sales in PC games and that PC distribution will be completely digital by 2011.
1C’s international publishing director Darryl Still has accused retail of failing to support boxed PC games.
The industry veteran says that by refusing to stock certain games and moving PC titles to the back of the store, retail is forcing publishers to head towards digital distribution. And that PC games software will be sold entirely through digital channels by next year.
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“You just have to head into a games store and look for their PC titles, and you’ll see there is no focus, listings or promotions for them.
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